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Interiors & More is a leading name in the Event and Home Décor industry with a rich history of delivering exceptional products pan India. Established in 2012, we have grown from a small venture into a prominent brand, known for our commitment to quality and innovation.
Our core offerings include high quality of home and event décor essentials, catering to both B2B and B2C markets. Our mission is to enhance the way people experience events and spaces through beautifully curated and created products that combine style with affordability.
PRICING & POSITIONING
(A) Affordable Luxury Segment - Premium faux décor made accessible for urban customers
(B) Diverse Product Range - From single stems to full arrangements, vases, and styling kits
(C) Combo Offers & Gift Packs - Perfect for weddings, events, housewarmings, festive and corporate gifting
(D) Seasonal Promotions & Festival Discounts -Attractive limited-time offers aligned with major holidays and trends
KEY PRODUCT FEATURES
(A) Realistic textures and premium finish
(B) Fade-resistant colour and weather–proof materials
(C) ZERO maintenance required
(D) Long-lasting aesthetic appeal
(E) Reusable décor for events
(F) Reduces wastage compared to fresh flowers
(G) Eco-Friendly options available (recyclable materials)
TARGET AUDIENCE
(A) Urban homeowners (22 – 55 years)
(B) Interior designers and stylists
(C) Retail walk-ins and online décor shoppers
(D) Gifting and event planners
SUPPORT
Interiors & More will provide support to its partners for
(A) Site Selection
(B) Catchment Analysis
(C) Store Layout and design with technical drawings
(D) Architect support in building of store (vendor support)
(E) Product display packing materials (boxes, carry bags)
Branding and Marketing
(A) Visual Merchandise – Artwork material for posters, etc.
(B) Localized and relevant offline marketing - Store aesthetics and experiential retail
(C) Digital Marketing - Social Media activities (Instagram, Pinterest, Facebook)
(D) Demand Generation through - Influencer and Blogger Collaborations
(E) Consumer loyalty engagements - Loyalty programs, Seasonal Promotions
| Single Unit Investment | Model A ( Standard Store ) - INR 20 L , Model B ( Independent Store ) - INR 40 L , Model C ( Flagship Store) - INR 80 L |
| Brand Fee | Model A ( Standard Store ) - INR 2 L , Model B ( Independent Store ) - INR 2 L , Model C ( Flagship Store) - INR 4 L |
| Equipments | Store Investory - Model A ( Standard Store ) - INR 8.2 L , Model B ( Independent Store ) - INR 13 L , Model C ( Flagship Store) - INR 24 L |
| Furniture And Fixtures | Included in total investment |
| Advertising / Marketing | Included in total investment |
| Expected Pay Back Period | 13-18 months |
| The Expected Return On Investment To The Franchisee |
50-88% |
| Any Other Investment Needed | No |
| Looking Expansion In Areas | Pan India |
| Field Assistance Available For Franchisees | Yes |
| Franchise Traning programme | Yes |
| Detailed Operating Manuals For Franchisees | Yes |
| Need of IT System | Yes |
| Assistance From Head Office To Franchisee | Yes |
| Required Property For This Franchise Opportunity | Retail Space ( Ground Floor) in a High street / premium location with high footfalls |
| Required Floor Area | 600 Sq Ft - 2400 Sq Ft |
| Preferred Location For Unit Franchise | Retail Space ( Ground Floor) in a High street / premium location with high footfalls |
| Office Staff Required | Yes |
| Computer / System | Yes |
| Internet Connection | Yes |
| Email Address | franchise@inm.net.in |
| Website Url | www.inm.net.in |
| Have standard Franchise Agreement | Yes |
| Franchise Term | 5 years |
